Concealer Dupe | Tarte Cosmetics Shape Tape Contour Concealer vs Wet n Wild Photo Focus Concealer

Tarte Shape Tape Contouring Concealer was recently voted the best concealer there ever was by me and well, 1000s of others all around the world. While I don’t have a problem paying the price because I know how good it is, the $37AUD price tag is out of a lot of people’s budgets. The idea of something a little lighter on the hip pocket and more accessible (shape tape is currently not sold in Australia and looks like it won’t be for a while as it’s an exclusively sold product to Ulta in the US) 

So for the drum roll please…. the dupe we are testing today is the Wet n Wild Photo Focus Concealer. I picked this one up from Crush Cosmetics for $10AUD They stock 2 shades on their site, however, 1 was sold out so I picked up the shade LightMedium Beige and for reference, I have the shade Light Neutral in the Shape Tape.  

RELATED: Tarte Shape Tape Contour Concealer Review


Despite the fact that the Shape Tape tube is significantly larger than the Photo Focus, not a lot separates the amount of product there is in each. Shape Tape having a total of 10ml of product and the Photo Focus 8.5ml While both have a doe foot applicator the Shape Tape’s one is significantly larger and allows for a lot of less product needing to be used.

concealer dupes


Swatches and performance:

Both perform well and look best on me when not set with a powder. I find they both last longer too. Both have a setting ability which means you do need to work fast when blending. Obviously, because of the applicator size, I did need more Photo Focus to cover under my eyes and some blemishes, however, I feel of the applicators were the same size I would’ve have had this issue. I also felt like the Shape Tape looked slightly smoother, especially around the nose area and where my pores are more visible.

concealer dupes

Is the Photo Finish primer a dupe for the Tarte Shape Contour Concealer?


I do think that the Photo Focus concealer is a dupe and definitely an affordable option or a good try before you buy of the Shape Tape. If you can hunt down your shade it is certainly worth it. For anyone wondering Tarte to ship to Australia and often it’s free when your purchase of over $90AUD


concealer dupes


Concealer dupe


concealer dupes



  • Bernadette

    I’ve been hearing great things about that Wet n wild concealer. Now I definitely must have it! So glad there is a dupe for the tarte shape tape. It’s always handy to have an affordable alternative! Great post Bec, I love your dupe posts. x

    • Bec Hiriaki

      I know right, I have been on the hunt for a while now but so glad I finally found a dupe. I only wish I could have found a better colour match as the Shape Tape is the perfect shade for me. Hopefully I’ll be able to hunt another one down soon.

      Thanks for reading lovely x

  • OMG, the dupe actually looks good or even better! I need to get the Wet n Wild one.