Kim Kardashian Announces New Beauty Line KKW Beauty

What is KKW Beauty?

KKW Beauty is Kim’s latest venture and since the announcement, the internet has gone into meltdown. As Kim is the queen of contouring it’s not surprising that the first drop will consist of a double ended Crème Contouring & Highlight in stick form, along with double sided blending tool all packaged together and is said to be available in 4 shades – light, medium, dark, and deep. She mentioned on Instagram that more recently has been wearing the contour sticks alone for a  “no makeup” makeup look and will use them on her eyes and lips as well.

kkw beauty

What to expect from KKW beauty in the future?

Despite the collection coming from the same manufacture as Kylie Cosmetics she will be leaving the bold lip kits and flashy palettes to her younger sister and targeting her market to a similar age bracket as herself. The range will be skin focused, and the products to contain anti-ageing properties. Each kit will be encapsulated in minimal pink/nude toned pouches. Starting with the Contour & Highlight kits, and set to release a concealer kit at a later date.

kkw beauty

Where Can I buy KKW Beauty Products from?

KKW Beauty Products will be available online directly from  from 9am PST 21st June and will be priced at $48USD or approx $64.12AUD

kkw beauty
Despite never being super interested in Kylie Cosmetics. Like Kim, my personal routine is skin focused and as I get older, the number of products I choose to wear minimises. I love the idea of these products being multi-use in stick form. This will save time and (hopefully) give a more precise application. Will you be trying your best to get your hands on this release?

Photos have been taken from KKW BEAUTY Instagram account.
  • The shades do look pretty good but I’m always wary of stuff like this because it often seems to be all hype and no quality :/ I will definitely be holding off until more reviews roll in but this was a great overview of the incoming range 🙂

    Emma | Rosy Disposition

  • Ingrid – fabulous and fun life

    It’s good to see that Kim will be concentrating on a target market the same age as herself. I suspect these will sell out immediately!


  • Zerin Hassan

    I am actually not giving in and buying anything this time hehe! Goodluck to her though x

  • I can’t wait to see some reviews of these products. It makes sense for her to create a makeup line.

  • Bernadette

    I was always surprised she didn’t launch her own makeup line. Now it’s finally here. The contour sticks look nice.

  • Kate Flint

    Another smart business move by Kim, it’s great that she’s focusing on a different kind of makeup to Kylie as well!

    Kate |

  • Very interesting! I would love to try some of her products but I would prefer to support smaller local brands. I’m sure the products will be great! <3

    T x